Donald Trump is many things, a successful American businessman, an author, a prime time reality television show host and now the Republican Party nominee for President of the United States in the 2016 election.
The man Trump hopes to succeed, Barack Obama first won the presidency in 2008 with a voter turnout of 58.2% and the incumbent President Barack Obama was elected to serve a second term in 2012 with a reduced turnout of 54.9%.
In fact the last Presidential election to receive more than 60% turnout was 48 years ago when Republican Richard Nixon defeated the Democratic nominee, then the incumbent Vice President Hubert Humphrey on a turnout of 60.9%.
Non-voters are, almost by definition, turned off by what has become the norm of political elections. Yet Donald Trump’s eccentric style and his Presidential campaign may just make this election interesting to legions of Americans who don’t normally vote.
Since Trump descended that now historic gold escalator to stand at the podium before a backdrop of American flags, flanked by his well known celebrity family, to announce his candidacy last June the well-known celebrity has been a very unorthodox Republican candidate, with his campaign marred in controversy and entertainment.
Even his announcement that he would run for The Republic nomination last year was highly entertaining, with the following quote:
“I will be the greatest jobs president that God has ever created…Our country is in serious trouble, we don’t have victories any more.
We will make America great again!”
Trump’s campaign has sparked plenty of drama in the media, with strong allegations that Mrs Trump/her speechwriter plagiarised sections of Michelle Obama’s 2008 Democratic National Convention address, as well as the Republican Party nominee’s campaign featuring very strong rhetoric on immigration.
With almost half the American electorate not turning out to vote, Trump’s unique campaign style, which has been heavy laden with entertainment in the media, may just get those swathes of non-voters not normally interested in politics to tune in.
Donald Trump knows exactly how to get people entertained and listening, he was the co-creator and star of the hit reality series “The Apprentice,” and over the years has taken part in WWE, famously at Wrestlemania 23 in a “Battle of the Billionaires”, which ended with Trump shaving Vince McMahon’s head bald.
Has Trump invented a new way to win an election?
Trump has certainly made this Presidential election very interesting and his unique original strategy may just see the 70 year old New Yorker take the Oath of Office and become the 45th President of the United States.